LOS ANGELES (February 22, 2023) – Leading entertainment and sports agency Creative Artists Agency (CAA) has signed Los Angeles-based media publisher and minority owned and operated, equalpride, and its family of leading brands to LGBTQ+ audiences and increasingly women and people of color. The agency will identify and create opportunities in a variety of areas including creative strategy, brand partnerships, and beyond.
With a focus on LGBTQ+ news, lifestyle, and entertainment, equalpride is a community of storytellers, innovators, and influencers, who believe in giving a voice to all people. Their award-winning brands include OUT, The Advocate, Pride.com, Out Traveler, Plus, and the new Advocate Channel.
“We know our clients and future advertisers share our mission for equality and diversity, and want new and big ideas to reach underserved minority audiences. With CAA being the best, largest and in our view, most visionary and committed representative, we are thrilled to begin our work together to drive more opportunities across the advertisement and entertainment landscapes,” said Mark Berryhill, gay identifying CEO, a principal owner and board member of equalpride.
Equalpride was returned to LGBTQ+ majority ownership in 2022 and specializes in branded content, experiential and live events, licensing, as well as original content in all genres tapping the more than 55 years of uplifting, inspiring and at times, life changing, stories of LGBTQ+ history and chronology in America.
About Creative Artists Agency (CAA)
Creative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.
The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for nine consecutive years, CAA represents more than 3,000 of the world’s top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities.
Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.
About equalpride
Equalpride is the leading certified LGBTQ+ owned & operated media, digital, social, TV, print and entertainment company in the country. Our mission is to provide content of inspiration, hope, community, equality and love through our platforms that reach a vast majority of the American LGBTQ+ audience every month and increasingly women and people of color, which make up 50% and 25% of our monthly audience, respectively. We are a diverse community of storytellers, innovators, and influencers who believe in giving a voice to all people! Our portfolio includes some of the world’s most prestigious LGBTQ+ brands: Out, The Advocate, Out Traveler, Plus, PRIDE.COM, and the all-new Advocate Channel.
MEDIA CONTACT
Marie-Adélina de la Ferrière
Public Relations Specialist
marie-adelina@equalpride.com
(310) 943-5875