LOS ANGELES (January 30, 2023) – At the end of each year, equalpride’s The Advocate honors LGBTQ+ change-makers and culture-shifters that have made the most influence on the world. This celebration was amplified with a partnership with Instagram.
As a proud partner of The Advocate’s People of the Year, which included a luncheon held at Los Angeles’s Ace Hotel in December 2022, Instagram understands the importance of providing a platform for the LGBTQ+ community. The partnership included video content produced for social media, featuring the likes of RuPaul’s Drag Race alum Mrs. Kasha Davis, actors Dot-Marie Jones (Glee, Bros) and Amanda Bearse (Married with Children, Bros), and nightlife legend and artist Kevin Aviance, who was the inaugural inductee into the Champions for Change Hall of Fame.
“Instagram is committed to supporting and amplifying diverse communities,” said Andraé Vigil-Romero, social media consultant for Meta’s Family of Apps (FoA) Culture & Community Marketing team. “We recognize the importance of having a safe place to connect with others online and take a comprehensive approach to policies, building safeguards and developing resources with key LGBTQ+ safety and advocacy organizations around the world to foster a safer online environment.”
The partnership speaks to a trend seen in recent years of brands embracing multicultural marketing tactics and approaches, working with diversity & inclusion brands like The Advocate for their multicultural marketing to reach potential new customers and, through it, create campaigns that uplift and celebrate voices from diverse and historically underrepresented communities.
“The Advocate’s annual ‘People of the Year’ portfolio recognizes the accomplishments, achievements, and contributions of the LGBTQIA+ community while celebrating Pride 365, living abundantly and authentically 365 days a year,” Stuart Brockingham, equalpride’s EVP of Brand Partnerships & Corporate Sales said. “equalpride is committed to exploring intentional and thoughtful activations and partnerships with existing and new partners committed to diversity, equity, inclusion and belonging.”
For more information on The Advocate’s People of the Year, including photos and videos, visit advocate.com/people-of-the-year.
ABOUT THE ADVOCATE| EQUALPRIDE
The Advocate is the world’s leading source of LGBT news and information. Capturing the political and cultural conversations of the community through award-winning journalism, compelling photography and video, and vital commentary, The Advocate defines what it is to be gay, lesbian, bisexual and transgender today. Since 1967, audiences and brands trust The Advocate to deliver critical and timely information and reporting on business, politics, arts and entertainment, family life, health, and more. In print, online, and across social, The Advocate is the community’s most trusted source.
Equalpride is the leading certified LGBTQ+ owned & operated media, digital, social, TV, print and entertainment company in the country. Our mission is to provide content of inspiration, hope, community, equality and love through our platforms that reach a vast majority of the American LGBTQ+ audience every month and increasingly women and people of color, which make up 50% and 25% of our monthly audience, respectively. We are a diverse community of storytellers, innovators, and influencers who believe in giving a voice to all people! Our portfolio includes some of the world’s most prestigious LGBTQ+ brands: Out, The Advocate, Out Traveler, Plus, PRIDE.COM, and the all-new Advocate Channel.
MEDIA CONTACT
Marie-Adélina de la Ferrière
Public Relations Specialist
marie-adelina@equalpride.com
(310) 943-5875