For Immediate Release
Equalpride Media Contact
Marie-Adélina de la Ferrière
Public Relations Specialist, equalpride
marie-adelina@equalpride.com
Virgin Hotels New York Media Contact
The 5th Column PR VirginHotelsNYC@The5thColumnPR.com
New York, NY — Equalpride, the nation’s leading LGBTQ+ owned and operated media company, proudly joins forces with Virgin Hotels New York City as its official media sponsor for their highly anticipated NYC Pride 2023 festivities.
Virgin Hotels New York City, the newest flagship location in Virgin Hotels’ innovative luxury hotel portfolio, will mark the inaugural year of its Pride celebrations with a robust program designed to champion the LGBTQ+ community. The festivities, taking place throughout June, offer a vibrant mix of events, performances, and activations that honor the diversity, history, and legacy of the LGBTQ+ community.
"Our collaboration with Virgin Hotels New York City is rooted in shared values and a joint commitment to celebrating diversity, advancing equality, and fostering respect," said Stuart Brockington, EVP of Brand Partnerships & Integrated Sales at equalpride. "We are thrilled to amplify the energy and message of the Virgin Hotel New York's Pride festivities, taking our mission of creating safer, more inclusive communities worldwide a step further."
Pride Weekend highlights at Virgin Hotel New York City include:
Hot Cherry (June 22nd), the kickoff to Virgin Hotels New York City’s Pride Weekend of festivities, featuring DJs Stiletto, beewack, PAT, Tjani, Isaiah Sanders and Eden, plus surprise guest.
Extra Virgin (June 23rd), a special pride celebration with an amazing, curated lineup hosted by Christina Visca including songstress Joi Cardwell, DJs Steve Travolta and Hex Hectors and a very special guest DJ set.
Love Prism Disco (June 24th), a pool party where guests can soak up the sun, enjoy rooftop views, sip, dip and dance featuring DJs Boyyish and Erik Izquierdo.
Queen Supreme Drag Brunch Cabaret (June 25th), in partnership with House of Yes, a high-energy brunch experience filled with surprises and spectacles.
Nightbirdz (June 25th), presented by Aw Sookie Sookie in partnership with Patrick Duffy, is a grand soiree to close out the festivities featuring DJs Mr JPatt and the legendary icon Kevin Aviance with a live performance by The Dragon Sisters and artist and icon Love Bailey. Hosted by Patrick Duffy, Mother Juan Aviance, Jerome Lamaar and ballet superstar Gabe Stone Shayer.
“At Virgin Hotels New York City, diversity and inclusivity remains front and center throughout all aspects of our programming all year long, and we’re excited to bring it to the next level during Pride Month,” says Kendall Viola, Director of Marketing for Virgin Hotels New York City. “We always look to partner with brands who share our values, so collaborating with equalpride was a natural fit. We’re looking forward to celebrating the LGBTQ+ community together with a lineup of fun and festive happenings.”
For more information, including additional events and booking information, visit virginhotels.com/nyc.
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VIRGIN HOTELS NEW YORK CITY PRIDE EVENTS
Thursday, June 22nd
HOT CHERRY
Who: Stiletto, beewack, PAT, Tjani, Isaiah Sanders and Eden + Special Guest
When: 6PM - 1AM
Where: Everdene
Friday, June 23rd
EXTRA VIRGIN (Pride Edition)
Who: Steve Travolta, Hex Hector and very special surprise DJ set
Hosted by: Christina Visca
When: 6PM - 1AM+
Where: Everdene
Saturday, June 24th
LOVE PRISM DISCO
Who: Boyyyish, Erik Izquierdo
When: 5PM - 9PM
Where: Pool Club
THROB!
Who: Quiana Parks, Brian Henry
When: 5PM - 10PM
Where: Everdene Lounge
IT’S ALL LOVE
Who: Nas Leber, Lafayette Bless, Godspeed.
Hosted by: TexasAngell, Briebless
When: 10PM - 2AM
Where: Everdene Lounge
Sunday, June 25th
QUEEN SUPREME BRUNCH: DJ + LIVE
Who: House of Yes, DJ Amber Valentine. Hosted by Wesley
What: Our weekly Drag Brunch that happens every Sunday in Everdene from noon until 4pm.
When: 12PM - 4PM
Where: Everdene Lounge
SPLASH
Who: No Promises, DJ Spinelli, Boy Cordero and Purp
Hosted by: King Cairo, Jiggy
When: 5PM - 9PM
Where: Pool Club
NIGHTBIRDZ
Who: Kevin Aviance, Mr JPatt, Dragon Sisters, Love Bailey.
Hosted by: Patrick Duffy, Jerome Lamar, Gabe Stone Shayer Mother Juan Aviance
When: 8PM - 2AM
Where: Everdene
ABOUT EQUALPRIDE
Equalpride is the leading certified LGBTQ+ owned & operated media, digital, social, TV, print and entertainment company in the country. Our mission is to provide content of inspiration, hope, community, equality and love through our platforms that reach a vast majority of the American LGBTQ+ audience every month and increasingly women and people of color, which make up 50% and 25% of our monthly audience, respectively. We are a diverse community of storytellers, innovators, and influencers who believe in giving a voice to all people! Our portfolio includes some of the world’s most prestigious LGBTQ+ brands: Out, The Advocate, Out Traveler, Plus, PRIDE.COM, and the all-new Advocate Channel.
ABOUT VIRGIN HOTELS
Virgin Hotels New York City is the sixth Virgin Hotel in the United States and the seventh hotel in the brand portfolio. With 460 Guest Chambers, Suites, and Penthouses, the 39-story building is located at 1227 Broadway in the NoMad neighborhood, an area privy to some of New York’s most iconic architecture. The hotel, which offers incredible views of Manhattan and iconic landmarks like the Empire State Building and Statue of Liberty, features a cultural hub for dining, drinking and entertainment along with an outdoor pool, beautiful meetings and events venues, and unique retailers. The hotel fuses the local landscape with Virgin Hotels brand ethos to create a vibrant, inclusive environment for travelers and locals alike. For more information: virginhotels.com/nyc/. Follow on social media: @VirginHotelsNYC and @everdenenyc.