Them will join Out and The Advocate, bringing together three leaders in LGBTQ+ news, entertainment, and culture
LOS ANGELES (February 27, 2026) - Equalpride, the leading LGBTQ+‑owned media company that is home to Out and The Advocate, today welcomes Them to the equalpride family of brands. The move expands equalpride’s iconic brand portfolio and strengthens its position as the most comprehensive and influential platform for LGBTQ+ news, entertainment, culture, and community connection.
Launched in 2017 by Condé Nast, Them is a leading digital platform covering LGBTQ+ culture, politics, and identity. With a strong readership among Gen Z and millennial audiences, Them is a platform for all the ways LGBTQ+ people are reshaping the world, and an award-winning authority on what it means to be LGBTQ+ today. Equalpride is one of the largest independent LGBTQ+ media companies, reaching millions of readers each month across editorial, video, social, and live experiences. Bringing Them into the equalpride family expands its scale, deepens its ability to serve audiences across platforms, and helps to secure the future of independent LGBTQ+ journalism.
“Equalpride exists to elevate, celebrate, and protect LGBTQ+ storytelling at scale,” said Mark Berryhill, CEO of equalpride. “By combining the strengths of our brands with this respected digital platform, we’re creating a unified ecosystem that delivers even more impact for our audiences, advertisers, and community partners. Adding the Them brand accelerates our mission and expands the ways we can champion LGBTQ+ voices year‑round.”
Condé Nast helped establish Them as a respected LGBTQ+ media brand within its digital portfolio. During that time, Them published award-winning coverage across politics, entertainment, fashion, activism, and identity, earning industry recognition and cultivating a highly engaged audience.
The new deal enhances equalpride’s ability to offer advertisers meaningful reach and authenticity across multiple LGBTQ+ audiences, spanning legacy journalism from The Advocate, community and cultural leadership from Out, and Them’s deeply engaged younger readership.
Equalpride will integrate the Them brand into its portfolio over the coming months, with a focus on expanding editorial offerings, enhancing user experience, and creating new opportunities for advertisers seeking authentic, community‑rooted engagement.
“This is about scale with purpose,” added Berryhill. “Together, we’re building the most trusted, far‑reaching LGBTQ+ media network in the world that honors our history while innovating for the future.”
About Equalpride
Equalpride, the leading certified LGBTQ+ owned and operated media company in the U.S., is a beacon of inclusivity. The company’s mission is to provide content of inspiration, hope, community, equality, and love through its media platforms, which reach a vast majority of the American LGBTQ+ audience every month. equalpride is a proud, diverse community of storytellers, innovators, and influencers who believe in giving a voice to all people. The company’s portfolio includes the world's most prestigious LGBTQ+ brands: Out, The Advocate, Out Traveler, Health PLUS Wellness, PRIDE.com, and Advocate Originals.
About Them
Them is the award-winning authority on what it means to be LGBTQ+ today — and tomorrow. From in-depth storytelling on the fight for LGBTQ+ rights to intimate profiles of queer cultural vanguards, we're a platform for all of the bold and rebellious ways that LGBTQ+ people are reshaping our world every day.