Lexus | the evolution of family

The LGBTQ+ family is an evolution of the modern American family, and the Lexus GX is an evolution of an iconic family of vehicles. The Evolution of Family series captures the importance of acceptance in families.

Out have empowered acclaimed photographer, Roger Erickson to bring the series to life in a branded video series now available on Out.com. Talent included new parents Out100 honoree Leanne Pittsford, founder of Lesbians Who Tech, and advocate Kay.

Through a series of stylish, progressive, highly evolved film portraits, Out follows two families’ stories of evolution from the traditional American family. The narrative draws upon how the COVID-19 impact has even reshaped perceptions within the LGBTQ+ community.