Merrill Milestones
equalpride partnered with Merrill to raise their brand perception by demonstrating their commitment to serving the LGBTQ+ community and drive engagement with the Merrill Diverse Viewpoints study of affluent LGBTQ+ people.
equalpride authentically connected Merrill with affluent LGBTQ+ consumers by producing a multi-part branded editorial and video series, Milestones, that focuses on key questions about financial milestones tailored to the experiences of the LGBTQ+ community, and rooted in data from the Merrill Diverse Viewpoints study.
